Rebrand for the District of West Vancouver’s largest festival.
In 2019, I led the rebrand of a well-attended 30-year-old community festival, Harmony Arts Festival. I interviewed several marketing firms to facilitate the large undertaking which involved creating workshops to include all stakeholders, facilitating interviews and finally a new brand.
I finally undertook the task of creating a brand guide that integrated our major sponsor’s logo with ours. See below.